Reputation Management – Maintaining & Enhancing your Company’s Good Name
A good reputation can take years to develop, but can be lost in the blink of an eye. In today’s fast-paced online world, negative press can spread like wildfire – and decimate your business in the...
View ArticleDoes Google Consider SEO to be Spam?
One question that swirls around out there is whether SEO – short for search engine optimization – is considered to be spam by Google. A recent video from the head of Google’s Webspam team, Matt Cutts,...
View ArticleUpcoming Google Update to Penalize “Over-Optimized” Sites
Rarely do we get a glimpse of a Google algorithm update before it occurs. But during a recent panel discussion at the SXSW event in Austin, Texas, Google’s spam chief Matt Cutts announced some minor...
View ArticleUnderstanding and Overcoming Google’s Penguin Update
In the 3rd the week of April, Google released a major update the search giant dubbed “Penguin.” The algorithmic update was in fact announced ahead of time…we expected it to be pretty significant. Now...
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Keywords and Brevity: an SEO Copywriting Exercise
We’ve talked here before about how Google’s updates – most recently Penguin – have raised the stakes on content quality in the copywriting world. Between new algorithms and the use of human...
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Is SEO and Usability Separable or Inseparable?
As a search engine optimization company specializing in helping businesses dominate their respective industries online, we spend a lot of time considering what makes a website not only good, but...
View ArticleFixing the 15 Most Common Business Blogging Mistakes – Part I
Anyone involved in marketing businesses online know the importance of blogging. Not only is blogging important from a search ranking perspective, it’s also how you deliver timely content and connect...
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Understanding the Intent of Search Queries – EMI vs. EMQ
In the early days of search engine optimization, all a site owner or SEO pro had to do was to use the exact phrases people were searching for in their copy. Simply include “keyphrase” in your page’s...
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Some Thoughts about Keywords
Anyone with a cursory knowledge about search engine optimization and web copywriting understands the importance of keywords. These terms are what searchers in Google, Bing and elsewhere use to locate...
View ArticleGetting to Know Your SEO: An Interview with SEOA’s Stone Reuning
Stone Reuning has been doing SEO since the pre-Google era, back when Yahoo was the king of search. That alone would be impressive, but it’s really just part of the story. When it comes to decision...
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8 Tips for Optimizing Your YouTube Videos for Optimal Rankings and Viewership...
This is Part I of our series exploring the impact of YouTube and how you can leverage it to its full potential. Check back for Part II in a few days for more… Before we dive into all the details, we...
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8 Tips for Optimizing Your YouTube Videos for Optimal Rankings and Viewership...
Last week, we discussed how YouTube videos have become an integral part of web, and that businesses who don’t promote video content through YouTube could be missing out on an opportunity to reach a...
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SEO Roundup: September 25, 2013
Well, that was great while it lasted, but it appears the days of easy access to keyword data from Google have come to an end. The reaction from the online marketing world has covered the range of human...
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SEO Roundup: October 2, 2013
Actionable advice is one of our favorite things to find and share, so you can imagine how much we love this nearly exhaustive list of SEO tips from some of the top marketers. There are 47 tips in all...
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SEO Roundup: August 8, 2014
The fallout from Google’s Authorship changes continues to reverberate around the SEO world. Moz has a case study that includes some interesting theories about what might have been behind the change,...
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AdWords Campaigns Forced to Use Close Variants
I was enjoying a cup of coffee and perusing the latest Google news when I came across a Search Engine Land article reporting that as of late September, Google is taking away the AdWords advertiser’s...
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SEO Roundup (May 15, 2015): Google’s RTBF Controversy, Bing “Mobilegeddon”...
It’s been nearly a year since Google was forced to comply with the “right to be forgotten” (RTBF) rule laid out by the EU Court of Justice, and in the last 12 months the search engine has received...
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6 Totally Free Tools to Help Update Your Business’s Keywords
Using the right keywords for your website content is crucial for attracting the best kind of traffic to your site. Determining new, highly value keywords can be difficult though. This is because your...
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SEO-e Friday Trivia: RIP Keyword Stuffing
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. Which Google update started the crackdown on keyword...
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SEO-e Friday Trivia: Importance of Headers, Meta Keywords and Title Tags
Welcome back to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. Which on-page element carries the most weight for...
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